Sports Media Huddle is a platform built for the next generation of sports media professionals; the writers, storytellers, creators, broadcasters, strategists, and anyone shaping the future of sport. The industry is evolving faster than ever, and breaking in has never felt more competitive or confusing. SMH exists to cut through the noise.

At its core, SMH provides insight, education, and industry access. Through in-depth interviews with leaders across journalism, broadcasting, digital content, PR, data, and sports business, the SMH Podcast brings real, practical knowledge from people who have built careers at the highest levels. Every conversation is designed to help listeners understand how the industry works today... and how to thrive in it tomorrow.

Alongside the podcast, SMH offers career-focused newsletters, guides, templates, and digital resources built for learning, growth, and professional development.

Whether you want to become a reporter, content creator, social media editor, producer, comms manager, strategist, or anything else within the industry, SMH gives you the tools, the confidence, and the insider understanding to move forward.

Our mission is simple:
To make careers in sports media more accessible, more transparent, and more achievable, no matter where you’re starting from.

This is a hub for ambitious people. A space for those who want to get better, build connections, and understand the industry from the inside out.

Sports Media Huddle was founded by Jon Turner, a sports journalist turned sports communications leader, with more than 15 years of experience working across global sport.

Jon began his career as a journalist, eventually rising to become the Deputy Sports Editor for one of Asia’s largest media companies. Over more than a decade, he has led editorial teams covering the world’s biggest events — from FIFA World Cups and Olympic Games to major continental tournaments, combat sports, motorsport, and international football leagues. His background spans writing, editing, digital strategy, newsroom leadership, and managing high-pressure content operations across multiple time zones.

In recent years, Jon transitioned into the world of sports PR and communications, where he now leads editorial strategy, media relations, messaging, and narrative development for some of the world's largest sports federations, events, and brands. 

Through Sports Media Huddle, Jon brings together everything he has learned on both sides of the industry — journalism and PR — to help aspiring professionals understand the realities of modern sports media, navigate career pathways, and access opportunities that are often hidden or difficult to reach.

Jon believes deeply in mentorship, transparency, and building the kind of resource he wished existed when he was starting out.

SMH is the result of that mission: a platform designed to guide, support, and elevate the next generation of sports media talent.